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Pro· mo ' tion· al prod· ucts are: - the key ingredient to integrated marketing
- preferred choice of advertising media
- powerful opinion change agents
Value
Recipients of promotional products have a significantly more positive opinion of a business
Recipients of promotional products remember the advertiser's name
Promotional products are ideal for creating awareness among a selected audience.
Promotional products are powerful effective forms of communication and usable necessary tools.
Promotional products, used as dimensional in direct mail solicitations significantly boosts response rates
Promotional products have a direct impact on the buyer’s bottom line, impressive recall rate and strong purchase habits post-receipt.
Promotional products generate up to 50% greater recall rate than other major media.
Usage
Advertising campaigns – improve response rates to an advertising campaign
Awards and Incentives – use as employee awards and incentives
Customer referrals – generate customer referrals
Customer goodwill – show customer your appreciation
Direct mail – improve direct mail response rates with dimensional mailings
Trade shows – increase trade show traffic
Fundraisers - raise money for your cause, mission, etc.
Repeat business – keep customers coming back
Create team unity - for consistent look and build morale
Company merchandise - on-line company store